An Italian-style luxury townhouse deep in the West Village isn't the first place you'd expect to find Play Cloths' Fall 2013 line, but last night, that's exactly where Pusha T 's streetwear label showcased its current collection.
The Virginia Beach OG was there in the flesh to greet a who's-who of downtown fashion heads, talk about the release date for My Name Is My Name (kind of), and preach on whether Pyrex appropriated the drug-dealing term that he popularized in song.
Once this absurdly nice private home was full of "guys like us", models came strutting down an ornate staircase decked out in Play Cloths' styles. Check out the gallery below for visuals; for Fall 2013, Play Cloths will lean in with prints of the galaxy, industrial piping, and Renaissance designs.
If you've never heard of Play Cloths, well... first of all, don't tell Push that. But here's a primer -- the imprint is the brainchild of rappers Pusha T and (No) Malice, of the classic hip hop duo Clipse. The pair describe the brand aesthetic as "afterschool recreation"; i.e., playful pieces that'll make you look fashionable without limiting your activity.
After the show, we got a chance to sit down with Pusha and ask him about the new album, his inspiration for Play Cloths' line, and what "International Dope Boy Fresh" means for his own personal style.
Pusha's debut solo studio album My Name Is My Name is expected to drop early this fall, but if you've never heard him rap what I've previously described as "Drug Dealer Picassos", get an intro to his distinctively dope (!) style with his Wrath Of Caine mixtape here.
Make sure to grab your pair of galaxy print shorts or denim jerseys from Play Cloths' webstore here.