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Fancy

Apple has iCloud, but younity thinks it can convince you to make it your cloud and yours alone. The platform operates under the belief that you shouldn’t have to share a large puffy white mass with the rest of the Apple universe, and has just wheeled out an iPhone app that allows you — by some sort of wizard magic — to enjoy all the benefits of cloud-sharing, but without syncing. 

How the hell does that work? Basically, Entangled Media (the developer behind younity) claims that its product empowers your devices to build a “personal cloud”, one that’s a lot like the “public” cloud to which providers are usually referring, but one that’s yours alone. Your files aren’t stored online — they’re on some kind of intranet that exists only between your devices. Not even the company can access them.

And again: no syncing. Also awesome, you don’t have to download files to your device, making it fundamentally different — and last data-consumptive — than the iCloud. When you make an edit to a file on your computer, it is immediately reflected on your personal cloud.

No more “magic folder” situations, where you end up forgetting to upload a critical document before a business trip and end up stranded trying to get your intern to send it to you on the fly. Perhaps the best part: it won’t cost you anything. It’s free.

Download here. We are.