Apple has iCloud, but younity thinks it can convince you to make it your cloud and yours alone. The platform operates under the belief that you shouldn’t have to share a large puffy white mass with the rest of the Apple universe, and has just wheeled out an iPhone app that allows you — by some sort of wizard magic — to enjoy all the benefits of cloud-sharing, but without syncing.
How the hell does that work? Basically, Entangled Media (the developer behind younity) claims that its product empowers your devices to build a “personal cloud”, one that’s a lot like the “public” cloud to which providers are usually referring, but one that’s yours alone. Your files aren’t stored online — they’re on some kind of intranet that exists only between your devices. Not even the company can access them.
And again: no syncing. Also awesome, you don’t have to download files to your device, making it fundamentally different — and last data-consumptive — than the iCloud. When you make an edit to a file on your computer, it is immediately reflected on your personal cloud.
No more “magic folder” situations, where you end up forgetting to upload a critical document before a business trip and end up stranded trying to get your intern to send it to you on the fly. Perhaps the best part: it won’t cost you anything. It’s free.
Download here. We are.