“You might own a pair of beats that still has Monster‘s tiny, subjugated logo printed on them. But what you don’t know is how, in inking the deal, Monster screwed itself out of a fortune.
It’s the classic David vs Goliath story—with one minor edit: David gets his ass kicked and is laughed out of the arena. This is the inside story of one of the all time worst deals in tech.”
Gizmodo‘s Sam Biddle broke an amazing exposé this morning on the birth of Beats by Dre. It’s a study in cutthroatery and missed opportunities.
Read the full story at Gizmodo.
