Because I’ve never, ever heard or used the word “pif” before — seriously, guys; ever — when I discovered Hood By Air‘s PIF Hoodie, I referred to the Urban Dictionary. It informed me:
Pif is type of high grade marijuana that is identifiable by its distinct smell and excellent quality. Pif is not a particular strain but usually refers to multiple hazey or skunky strains.
Marijuana?! Gross, right? Not to Hood By Air, whose deep-downtown, Cool-Guy ways have made them an elite, elusive, and thoroughly enigmatic label popular by churning out high-grade menswear that is identifiable by its distinct smell look and excellent quality. Watch out, though — this hoodie runs extremely long. We had to shrink one a lot to have it hit an inch below the waist.
You down with the Pif? Cop at VFiles for $160 USD.
