“The Youth Will Always Win” is a feverish K-hole dream of a lookbook from Virgil Abloh‘s Pyrex label. Shot with A$AP Nast, A$AP Barri, and assorted street models from “Harlem to Amsterdam” in a barren loft, the trailer (which Abloh directed with Young Man) scrolls through label’s Delivery 1 Spring/Summer 2013.
The six models stay relatively stationary despite the high-energy house that soundtracks the 5:52 video. The only real action — besides one of the models in the Blue look rolling a joint — is the regular cycle of blurred-out graffiti writers that tag the wall behind the models. Seemingly unrelated messages like “DONT SAVE MONEY, TAKE A TAXI!” and “TIME WOUNDS ALL HEALS” are written in spraypaint that matches the color of the outfits on the models at that time.
The line is polychromatic, with the same tees, hoodies, shorts, and socks reproduced in at least four colorways (red, light blue, black, and yellow). Pretty much everything is inscribed with block letters reading “PYREX” or “23″, or even “PYREX 23″ in some cases. Looks like we’re also going to see a plaid shirt with a matching graphic, which in the video is styled as a Yeezy-like skirt.
Enjoy the video, then shop the delivery at RSVP Gallery’s webstore.